These days, most businesses understand how important it is to have a website. Basic Web Development can now be done quickly, easily, and affordably. But this is not the end of the job; it’s really just the beginning.
Your website must be relevant and useful to your audience or the time and effort you spent was wasted. Here are some website basics:
- Good Design – Your website needs a good design. This means your customers will find the website pleasing, easy to get around, and have the tools they need to interact with you – such as easy to use forms, shopping carts and good navigation, for example. Good Web Development anticipates your customers’ needs and designs for them.
- Useful Content – Content is the meat and potatoes of your website. There should be enough of it to provide your customers with everything they’re looking for – so they don’t go elsewhere to find it. This content needs to be updated with fresh information and news regularly. What “regularly” means to your customers will depend on your business; it might mean daily or weekly. But it never means a few times a year.
- Website Promotion – If no one can find your website, no matter how great the design or content, it will not help your business. The internet is a quickly changing tide of technology and trends. Whatever you did to promote your website last year, may not help it show up where your customers are looking today.
Great web development requires a lot of time and effort to constantly keep up with what customers want TODAY. If you’d like to keep your valuable time spent working with your customers, consider finding someone who specializes in making your website easy to find, easy to navigate and up to date. Contact us and we can help!